When I rate films, I give them a mark out of 10 in three different ways.
A Smiley represents a handsqueeze moment usually when the plot is getting really tense and you may need to grab your cinema partners hand because it’s getting too much and you can’t stand the tension any more.. eg Tom Cruise’s Mission Impossible film series (1996-) or The Martian (2015).
Frownie (is that a word ?) is a weeper moment when even the most cynical viewer will find themselves gulping back the tears or reaching for a hankie. When it comes to romance, it doesn’t occur in relation to more predictable bodice rippers or romantic comedies but just when there is unexpected romance such as in most other superhero movies or non-predictable romance such as in Love & Mercy (2014) .It can also occur when I totally lose myself in a film and I really feel for the character when they are going through a sad time or someone is near to death that I care about. (Don’t get me started on contrived deaths that’s a whole different debate). Without giving the plot away, weepers in this vein include Interstellar (2014) and Moulin Rouge (2011).
And a Hulk moment is usually you if you are the quiet, unassuming Bruce Banner type will feel like turning into the Hulk if there is an irritating, usually female, character eg 2015s Jurassic World‘s female lead, Claire, or an evil character usually male eg Eugene Landy (Paul Giamatti) in Love & Mercy (2014) or very annoying character eg Pepper Potts in Iron Man 3 (2013) who will make you feel so angry that you turn green and into the Hulk.